“It is not the hearing that improves life, but the listening.”
Mihaly Csikszentmihalyi
Companies always try to make their customers satisfied in order to develop long-term relationships. But are the customers really happy with the products and services? How can we know what they think, exactly? There is one simple solution – ask and listen to what they have to say.
Let’s look at a few examples of why customer feedback is important for the business.
Listening to customer makes them feel involved
No matter who it is, everyone will feel appreciated and involved once asked for their opinion. By asking your customers to provide feedback you make them feel that their opinion is truly valued. Subsequently, they have positive connotations with your brand and direct their good experience back at you, which can lead to more business in the future.
You can notice the flaws of the product
You put in many hours with your team to craft the product or service and in the end believe that you know everything that there is to know about it. Unfortunately, that is not the case. The product is made for the customer, so what might seem perfect to you, might turn out to be rather flawed for the target audience. So, it is important to identify what suits your clients the most.
Convinces the customers to come back
Selling a product once is not such a hard task. Convincing customers to come back for more, however, is. No matter how you perfect the quality, price, and advertising of a product by observing the market, there are some aspects that only a customer is going to point out. There’s a high chance that you won’t get only positive reviews at first, but unique insights will help you understand the concept of the customer’s desired approach and result in satisfaction.
A great way to gain new customers
What is the first thing you do when you look up a product you want to buy? Search for reviews, isn’t it? The majority of people do not trust commercials, so opinions provided by other customers who have already used a product seem more reliable source for them. Don’t be afraid to ask your customers and website visitors about leaving their opinion.
Constant improvement
If you keep listening and seeking feedback, you will be always up to date on what’s working for your customers and what’s not. Ultimately, this will lead to better business, better sales, and a better customer experience!
How can you acquire customer feedback?
There are numerous ways to receive information from your clients. Let’s go through some of them.
#1 Social Channels
Social media is one of the most effective ways to find out what people think about you. The most common and used by the majority of customers are those such as social media websites – Facebook, Twitter, LinkedIn), or forums like Reddit and Quora.
#2 Polls And Surveys
Creating polls and surveys is an easy technique to gather desired information. They usually aren’t time-consuming, which is why most of people would prefer giving reviews in this way.
#3 E-mails
It’s always a good idea to send a surveyor poll about your product once in a while via email. Also, this acts as a way to engage with your clients and stay in touch with them to understand current problems and issues that you can help them with.
There’s a lot to be won from getting customer feedback and absolutely nothing to lose. All it takes is to ask! The customer’s voice is priceless for your business, so always keep listening!
