about the collaboration

XTON approached K&C Media Group with a specific task — to produce an animated advertising banner to be featured in a commercial break on TVN Turbo, directly before and after the programme. The product needed the right context — and that context was provided by Krzysztof Garczyński, an automotive expert, the face of EKG Autoserwis and a familiar presence on TVN Turbo screens. Pairing XTON’s new product with a recognisable influencer from the world of motoring gave the campaign a credibility that no spot can buy without the right ambassador.

success criteria

The animated banners were just the beginning. As the collaboration evolved, it became clear that XTON needed more than production — it needed a partner who understood media and could buy it strategically. K&C Media Group took over the planning and purchasing of airtime on Polish television, building a campaign that maintained the brand’s presence on screens across the country for a full quarter. Success was measured by a simple metric — whether XTON was where its customer was.

results

A national television campaign, animated product content, and a strategic influencer partnership with a recognisable face from Polish motoring. From the first banner to a full media plan — XTON and K&C Media Group built a relationship that goes far beyond a one-off production. Today, K&C remains the brand’s permanent content and media backbone — ready for every next step.