Established professional expertise

Marketing teams report reach because it is available, large and flattering. It is also almost uninterpretable….

A client arrives with a budget and a channel already chosen. The agency has two options:…

A board approves a plan to hire forty specialists in a year. Nobody in the room…

Once a market has been counted, a second problem appears immediately: who works which part of…

Sales teams do not fail because their people are bad at calling. They fail because they…

For roughly a decade, advertisers outsourced the hardest part of marketing to advertising platforms. You did…

Channel decisions are usually made backwards. Someone notices a competitor doing well somewhere, budget is moved,…

The cost of producing a competent piece of marketing content has collapsed. The number of people…

Most agencies begin with a plan. We begin with a percentage. Before K&C Media Group recommends…

Every quarter the same conversation happens in a different company. Acquisition cost is up. The team…

It takes a few seconds for you to realize that the sentence you just read is…

It’s an obvious fact that combining passion with professionalism results in high quality and innovation. Since…

Have you ever wondered why are computers so good at generating visual complexity? The answer is…

Did you know that the first impression of something takes place within 90 seconds of the…

Can you imagine a TV show host coming out on a stage and starting to read…

People have been creating visual art since the dawn of humanity. A few decades ago artists…

Progress is impossible without change, and those who can not change their minds can not change…

Having loyal customers who are willing to repeat business takes time, but is definitely worth waiting…

In the previous episode of True Story Bro, we discussed the brief history of animation (if…

Choosing the best video medium to explain a business message or promote a product is a…