about the collaboration

K&C Media Group took charge of the comprehensive multimedia and event management for a four-day Peugeot conference, targeting four distinct audience groups: media and VIPs, B2B and fleet clients, dealers, and sales training participants. In total, the event brought together over 200 attendees. The goal was to reinforce Peugeot’s position as the leader of the C-segment — with the flagship 308 as the centrepiece of the exhibition, complemented by the 408, 3008 and the full model range.

success criteria

K&C was responsible for the full creative concept of the event, the set design and a cohesive look & feel built around the “Lion in the Arena” idea — with each exhibition zone offering a distinct interpretation of the brand’s new logo. The delivery included the display of six models, production of mood videos and product films, a B2B networking zone, event attractions including VR games and a special Peugeot steering wheel, a dedicated dealer slot with an evening dinner, and full logistics and participant management.

results

Four days, four target groups, one cohesive message. The event brought together a press conference, B2B networking, dealer network integration and sales training in one location under one creative concept. Set design built for reuse — in shopping centres and dealership showrooms. Peugeot entered the new season with a clear message and a network that knows how to sell it.