{"id":4454,"date":"2026-04-27T14:34:07","date_gmt":"2026-04-27T12:34:07","guid":{"rendered":"https:\/\/kc-mediagroup.pl\/?post_type=projects&#038;p=4454"},"modified":"2026-06-05T19:23:07","modified_gmt":"2026-06-05T17:23:07","slug":"inc-walmart-business-mass-market-education","status":"publish","type":"projects","link":"https:\/\/kc-mediagroup.pl\/en\/projects\/inc-walmart-business-mass-market-education\/","title":{"rendered":"INC\/Walmart Business: Mass market education"},"content":{"rendered":"\n<section class=\"hero-subpage\">\n    <div class=\"container\">\n        <div class=\"hero-subpage__content\">\n                            <div class=\"hero-subpage__text\">\n                    <h2>INC\/Walmart Business: Mass market education<\/h2>\n<p>Some call it a campaign. We call it \u2014 a conversation with an entire country.<\/p>\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\">about the collaboration<\/h3>\n\n\n\n<p>INC\/Walmart Business is a platform aimed at small and medium-sized business owners across the country. The goal of the campaign was mass market education \u2014 showing business owners that Walmart Business is a partner that understands their everyday challenges. K&amp;C Media Group delivered a country-wide digital experience \u2014 a multi-channel campaign encompassing video content production, entrepreneur testimonials, educational materials and digital media activations. The campaign was designed to reach local businesses in over 50 cities, adapting the message to the specifics of regional markets.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/03_Kate-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">success criteria<\/h3>\n\n\n\n<p>Success was measured across three metrics: reach (getting in front of the maximum number of small business owners), engagement (whether the content genuinely addressed their business pain points) and conversion (whether the campaign drove new partner sign-ups). Each video was produced with<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/01_Veronica.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">results<\/h3>\n\n\n\n<p>The campaign reached dozens of local markets, generating thousands of touchpoints with small business owners across the country. The produced content \u2014 from testimonials to educational materials \u2014 was distributed in parallel across digital channels, social media and at local activations. The multi-month production delivered a complete content ecosystem, enabling Walmart Business to build a brand image that truly understood the realities of running a small business in America.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2.png\" alt=\"\" class=\"wp-image-4289\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2.png 1920w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-300x78.png 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-1024x267.png 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-768x200.png 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-1536x400.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"author":2,"featured_media":3603,"template":"","project_categories":[],"class_list":["post-4454","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/projects\/4454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/media\/3603"}],"wp:attachment":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/media?parent=4454"}],"wp:term":[{"taxonomy":"project_categories","embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/project_categories?post=4454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}