{"id":4452,"date":"2026-04-27T15:18:18","date_gmt":"2026-04-27T13:18:18","guid":{"rendered":"https:\/\/kc-mediagroup.pl\/?post_type=projects&#038;p=4452"},"modified":"2026-06-11T14:54:54","modified_gmt":"2026-06-11T12:54:54","slug":"xton-content-media-buying","status":"publish","type":"projects","link":"https:\/\/kc-mediagroup.pl\/en\/projects\/xton-content-media-buying\/","title":{"rendered":"XTON: Content &amp; Media Buying"},"content":{"rendered":"\n<section class=\"hero-subpage\">\n    <div class=\"container\">\n        <div class=\"hero-subpage__content\">\n                            <div class=\"hero-subpage__text\">\n                    <h2>XTON: Content &amp; Media Buying<\/h2>\n<p>Bold and pioneering initiatives in collaboration with a leading manufacturer of industrial and automotive cleaning equipment.<\/p>\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\">about the collaboration<\/h3>\n\n\n\n<p>XTON approached K&amp;C Media Group with a specific task \u2014 to produce an animated advertising banner to be featured in a commercial break on TVN Turbo, directly before and after the programme. The product needed the right context \u2014 and that context was provided by Krzysztof Garczy\u0144ski, an automotive expert, the face of EKG Autoserwis and a familiar presence on TVN Turbo screens. Pairing XTON&#8217;s new product with a recognisable influencer from the world of motoring gave the campaign a credibility that no spot can buy without the right ambassador.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/xton_byl.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">success criteria<\/h3>\n\n\n\n<p>The animated banners were just the beginning. As the collaboration evolved, it became clear that XTON needed more than production \u2014 it needed a partner who understood media and could buy it strategically. K&amp;C Media Group took over the planning and purchasing of airtime on Polish television, building a campaign that maintained the brand&#8217;s presence on screens across the country for a full quarter. Success was measured by a simple metric \u2014 whether XTON was where its customer was.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1822\" height=\"964\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/Frame-153.png\" alt=\"\" class=\"wp-image-4491\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/Frame-153.png 1822w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/Frame-153-300x159.png 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/Frame-153-1024x542.png 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/Frame-153-768x406.png 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/04\/Frame-153-1536x813.png 1536w\" sizes=\"auto, (max-width: 1822px) 100vw, 1822px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">results<\/h3>\n\n\n\n<p>A national television campaign, animated product content, and a strategic influencer partnership with a recognisable face from Polish motoring. From the first banner to a full media plan \u2014 XTON and K&amp;C Media Group built a relationship that goes far beyond a one-off production. Today, K&amp;C remains the brand&#8217;s permanent content and media backbone \u2014 ready for every next step.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2.png\" alt=\"\" class=\"wp-image-4289\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2.png 1920w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-300x78.png 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-1024x267.png 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-768x200.png 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2026\/03\/Frame-130-2-1536x400.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"author":2,"featured_media":3603,"template":"","project_categories":[],"class_list":["post-4452","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/projects\/4452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/media\/3603"}],"wp:attachment":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/media?parent=4452"}],"wp:term":[{"taxonomy":"project_categories","embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/project_categories?post=4452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}