{"id":771,"date":"2021-02-18T11:26:38","date_gmt":"2021-02-18T10:26:38","guid":{"rendered":"https:\/\/kc-mediagroup.pl\/?p=771"},"modified":"2021-05-27T11:12:11","modified_gmt":"2021-05-27T09:12:11","slug":"our-success-stories-hoya-lens-poland","status":"publish","type":"post","link":"https:\/\/kc-mediagroup.pl\/en\/our-success-stories-hoya-lens-poland\/","title":{"rendered":"Our Success Stories: Hoya Lens Poland"},"content":{"rendered":"\n<p class=\"has-text-align-justify has-black-color has-white-background-color has-text-color has-background\"><span class=\"has-inline-color has-black-color\">The saying that &#8216;trust is the foundation of a strong and successful relationship&#8217; couldn\u2019t be more true. It is the sentence that pretty much sums up one of our most recent projects completed for Hoya. We started off on mutual grounds and we both knew that something extraordinary is already on the horizon. \n\nPrior to contacting us, Hoya\u2019s marketing team had already reviewed our portfolio and was absolutely sure that we were the right team for this job. It is a big challenge for everyone to tackle a responsibility without feeling pressure, especially when you are contacted by a big brand with a mindblowing history and you simply don\u2019t want to fail. Don\u2019t get me wrong, in the past we already used to service a lot of big entities, but the bar is always set higher when you don\u2019t want to disappoint somebody who instantly trusts you for no reason.\n<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2322\" height=\"965\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1.jpg\" alt=\"\" data-id=\"791\" data-full-url=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1.jpg\" data-link=\"https:\/\/kc-mediagroup.pl\/?attachment_id=791\" class=\"wp-image-791\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1.jpg 2322w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1-300x125.jpg 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1-1024x426.jpg 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1-768x319.jpg 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1-1536x638.jpg 1536w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja3-1-2048x851.jpg 2048w\" sizes=\"auto, (max-width: 2322px) 100vw, 2322px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\">As a result, we gathered up all our concentration and devotion to live up to the expectations, trying hard to push the bar up at every production step. After the creation of initial deliverables (storyboard, character concept) we collected very positive feedback and introduced only minor amendments &#8211; this undertaking was meant to be a success from day one!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About HOYA<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-justify\">As a global manufacturer of spectacle lenses, HOYA is constantly striving to improve optical technology innovation with the aim of finding only the best vision solutions. HOYA has been a partner to eye care professionals for over 75 years, enabling them to give people the greatest gift &#8211; the gift of vision. 36,000 employees in more than 30 countries and regions strive to provide indispensable products and services to contribute to create a healthy and prosperous society.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The process<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-justify\">The production schedule was expected not to exceed 6 weeks and despite tackling some of the processes in a very slow and gentle manner we finished the project on time. What is really important is that we never felt any sort of pressure coming from our partner\u2019s team.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2026\" height=\"850\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja4.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja4.jpg 2026w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja4-300x126.jpg 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja4-1024x430.jpg 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja4-768x322.jpg 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja4-1536x644.jpg 1536w\" sizes=\"auto, (max-width: 2026px) 100vw, 2026px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\">It took quite some time to complete the illustration design process due to the introduction of horizontal panoramic frames, but the overall results boosted our confidence:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"682\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-scaled.jpg\" alt=\"\" data-id=\"817\" data-full-url=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-scaled.jpg\" data-link=\"https:\/\/kc-mediagroup.pl\/?attachment_id=817\" class=\"wp-image-817\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-scaled.jpg 2560w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-300x80.jpg 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-1024x273.jpg 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-768x204.jpg 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-1536x409.jpg 1536w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama12-2048x545.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"733\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-scaled.jpg\" alt=\"\" data-id=\"303\" data-full-url=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-scaled.jpg\" data-link=\"https:\/\/kc-mediagroup.pl\/what-makes-a-video-premium\/hoya-panorama21-2\/\" class=\"wp-image-303\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-scaled.jpg 2560w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-300x86.jpg 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-1024x293.jpg 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-768x220.jpg 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-1536x440.jpg 1536w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2020\/12\/Hoya-panorama21-2048x587.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"819\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-scaled.jpg\" alt=\"\" data-id=\"819\" data-full-url=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-scaled.jpg\" data-link=\"https:\/\/kc-mediagroup.pl\/?attachment_id=819\" class=\"wp-image-819\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-scaled.jpg 2560w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-300x96.jpg 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-1024x327.jpg 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-768x246.jpg 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-1536x491.jpg 1536w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/Hoya-panorama3-2048x655.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\">We spent a lot of time testing different technical solutions, enriching illustrations with effects that create depth, having a lot of internal brainstorming sessions devoted to the introduction of 3D environments\/objects, ending up with the addition of classic character animation. We were a little bit afraid about the final outcome as we actually never blended so many approaches together. The animatic seemed to be quite good, with the help of RPM (our partner sound design studio) we re-recorded the voiceover many times. trying to shorten less lively explanatory scenes and it\u2019s true- the assessment of the final outcome proved that we had&nbsp; made some mistakes at early production steps. Enthusiasm caused by the achievement of this specific artwork complexity cheers us up however and we believe everyone makes mistakes while taking the goals to the next level.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2341\" height=\"650\" src=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2.jpg\" alt=\"\" data-id=\"775\" data-full-url=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2.jpg\" data-link=\"https:\/\/kc-mediagroup.pl\/?attachment_id=775\" class=\"wp-image-775\" srcset=\"https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2.jpg 2341w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2-300x83.jpg 300w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2-1024x284.jpg 1024w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2-768x213.jpg 768w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2-1536x426.jpg 1536w, https:\/\/kc-mediagroup.pl\/wp-content\/uploads\/2021\/02\/hoja-2-2048x569.jpg 2048w\" sizes=\"auto, (max-width: 2341px) 100vw, 2341px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lessons learned\u00a0<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\"><strong>#1. <\/strong>Trust your designer. It\u2019s not just about Hoya trusting our team, it is also about us trusting the artists that we closely work with. A little longer wait never killed nobody and very often it\u2019s really worth it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\"><strong>#2.<\/strong> Experiment as much as you can. Blending different techniques and approaches may only enrich the project and give you a feeling that there\u2019s nothing that can\u2019t be explained with animated content.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\"><strong>#3.<\/strong> The devil\u2019s in the details. The more time you devote to enhancing even the simplest objects in an illustration, the better the outcome. We\u2019ll get back to that soon in our next blog series created by K&amp;C\u2019s top designers.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer Experience Summary<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\">&#8220;<em>Our goal was to create an animation that would explain the technology behind Sync III relaxing spectacle lenses with BlueControl protective coating. The results created by K&amp;C surpassed our expectations, they provided us with educational content that makes you want to watch it again. The whole production process went by rapidly and we were fully supported by the studio at every step of the way. What personally struck me as positive during the execution of this project was K&amp;C\u2019s openness to our needs and instant implementation of required changes. They\u2019re great listeners too and we always managed to create a friendly atmosphere while working together. The animation is used in our social media channels and in optical shops, as a part of our customer communication strategy.&nbsp;<\/em>&#8220;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Maja Kornacka | Hoya Lens Poland Marketing Team<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The influence of COVID-19<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\">The world has suddenly gone digital. More and more companies are striving to stand at a stable position in the market, which requires creative and innovative approaches. Fortunately, animated content has proven to be a powerful communication tool for many of those who wish to stay in touch with the target audience. We\u2019re not sure if it is the true reason that led Hoya to contact us, but they just sought fresh content for their customers just like everyone else these days. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify\">Dear friends at Hoya, we can\u2019t wait to start our next joint mission.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Yours,<\/p>\n\n\n\n<p><strong>Mateusz Kubicki<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The saying that &#8216;trust is the foundation of a strong and successful relationship&#8217; couldn\u2019t be more&#8230;<\/p>\n","protected":false},"author":2,"featured_media":839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"_links":{"self":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/posts\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/comments?post=771"}],"version-history":[{"count":34,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/posts\/771\/revisions"}],"predecessor-version":[{"id":1757,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/posts\/771\/revisions\/1757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/media?parent=771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/categories?post=771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kc-mediagroup.pl\/en\/wp-json\/wp\/v2\/tags?post=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}