about the collaboration

INC/Walmart Business is a platform aimed at small and medium-sized business owners across the country. The goal of the campaign was mass market education — showing business owners that Walmart Business is a partner that understands their everyday challenges. K&C Media Group delivered a country-wide digital experience — a multi-channel campaign encompassing video content production, entrepreneur testimonials, educational materials and digital media activations. The campaign was designed to reach local businesses in over 50 cities, adapting the message to the specifics of regional markets.

success criteria

Success was measured across three metrics: reach (getting in front of the maximum number of small business owners), engagement (whether the content genuinely addressed their business pain points) and conversion (whether the campaign drove new partner sign-ups). Each video was produced with

results

The campaign reached dozens of local markets, generating thousands of touchpoints with small business owners across the country. The produced content — from testimonials to educational materials — was distributed in parallel across digital channels, social media and at local activations. The multi-month production delivered a complete content ecosystem, enabling Walmart Business to build a brand image that truly understood the realities of running a small business in America.