about the collaboration

Intel Corporation — one of the world’s largest semiconductor and processor manufacturers — began its collaboration with K&C Media Group in June 2020. The goal was to create a scalable ecosystem of educational content that explains complex technologies — from processor architecture to transistor technology — in a way that is accessible to a broad audience. The collaboration encompassed strategic workshops, communication alignment and full production of educational content distributed globally.

success criteria

Reducing the involvement of Intel’s internal marketing teams, building a scalable content ecosystem, lowering production costs, increasing the efficiency of the sales process, and rapid vendor onboarding. Every criterion measurable. Every criterion met.

results

An average saving of 62 man-days per year through the elimination of daily content coordination with product owners and the sales team. A content recycling strategy delivered 36% savings on the production budget through modular formats and multi-channel repurposing. AI-assisted production and localisation support brought up to 80% cost savings for long-form onboarding materials and multilingual adaptations. Content aligned to sales funnel stages and product launches — with full vendor onboarding completed within the first six months.